The Meetings, Incentives, Conventions and Exhibitions (MICE) industry continues to grow globally. It offers many diverse employment opportunities and makes significant contributions in economic and non-economic terms. The course takes a global perspective of case studies & industry guest speakers to provide a contemporary & cultural context for examining best practice in planning & activation of MICE. The course provides a succinct overview of the major stakeholders in MICE & what fuels their interest & efforts in terms of realising ROI and giving back to communities.
Course detail
- Semester of offer Subject to change
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- Sunshine Coast: Semester 1
- Moreton Bay: Semester 1
- Online: Semester 1
- Units
- 12.00
- Tuition fee
- 1.4B:Accounting, Business, Law, Economics, Management
- Census date
- Academic Calendar
- Class timetable
- View class timetables for this course
Course outline
View the current course outline for this course
Students enrolled in this course should check the course Canvas site to ensure that they are accessing the most recent approved version of the course outline.