Dr David Fleischman teaches a variety of marketing courses within the School of Business and Creative Industries.
David researches and publishes primarily in the field of services marketing, with a focus on the service experience of consumers and the resulting marketing implications connected to outcomes like well-being. He also has a keen interest in working with industry partners and has worked collaboratively on funded projects with organisations such the Australian Institute of Sport, Queensland Academy of Sport, Sunshine Coast Council and UniSport Australia.
Professionally, David has worked internationally within the US in the marketing and public relations industries before relocating to the Sunshine Coast. Outside of his professional duties, David enjoys surfing and the outdoors in general.
Awards
- Chancellor's Medal, 2013
Research grants
| Project name | Investigators | Funding body | Year | Focus |
|---|---|---|---|---|
|
Uni-connect digital application |
Dr Michael Carey, Dr David Fleischman and Dr Uwe Terton | USC Student Life and Learning (SSAF) grant (A$10,000)USC Student Life and Learning (SSAF) grant (A$10,000) | 2013 |
To create a digital application that enhances students' social engagement. The app will work as a platform where students can interact with university and community stakeholders to initiate social engagement in their university experience |
|
getSET digital platform |
Dr Michael Carey, Dr David Fleischman | SSAF Grant (A$40,000) | 2014 |
A full service as software platform designed to allow student organisations (e.g. Student Guilds) to communicate, market and manage the student experience. |
Research areas
- services marketing
- value co-creation
- international education
- community engagement
- food marketing
Teaching areas
- Marketing
Dr David Fleischman's areas of specialist knowledge include international marketing, value co-creation, international education, community engagement