Rory Mulcahy is an Associate Professor at UniSC the School of Business and Creative Industries. His research focuses on topics such as consumer vulnerability, emotions, technology, and sustainability. He has collaborated with various organisations, including government, NGO's, and start-ups. He has published his works in various journals, including Journal of Service Research, European Journal of Marketing, and Industrial Marketing Management, among others.
Professional Memberships
- Australian and New Zealand Marketing Academy
- Australian Association of Social Marketing
Awards
- Vice Chancellor Performance Award 2015 (QUT)
- World Social Marketing Conference Best Student Paper Award 2015
Professional Social Media
Potential Research Projects for HDR and Honours students
- serious games for health and social behaviour
- digital technology and behaviour change
- health marketing
- social media and celebrity endorsement
- avatars and marketing
Research areas
- social marketing
- digital marketing
- services marketing
Teaching areas
- Introduction to Marketing
- Services Marketing
- Consumer Behaviour
- Marketing of Social Causes
Dr Rory Mulcahy's specialist areas of knowledge include the use of digital tools including games and social media for marketing and behaviour change.