Promotions Management
MKG 220 (Offering: 2003)

Description

The major focus of this course is to expose students to the ways by which organisations communicate with various publics and how research and communication strategy formulation can assist in the facilitation of exchange. The course is based on the strategic managerial decision making required to develop an effective communications mix, but also focuses on the practical skills necessary to communicate effectively. The central question to be addressed is: 'in what ways can the analysis and understanding of the theories of mass and dyadic forms of communication assist organisations to more effectively communicate with both internal and external publics?'

Major(s)/Minors(s): Marketing, Public Relations

Usual Semester of offer: Semester 2

Other Information

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