Management Strategy
MGT 320
(Offering: 2003)
Description
Organisations face competition for resources, people, cash, or customers. Likewise, organisations face uncertain environments as product and technology life cycles are shortening rapidly. As a result managers must position their organisations strategically. For this, managers need to understand the dynamics of their industries, the trends in other aspects of the firm's external environment, and the firm's internal strengths and weaknesses. Further they must be able to think creatively so that they can craft their strategies to make their companies unique and make them perform to ever increasing standards. It is also important that managers balance the multiple activities of the various functions in their organisations and create a source of competitive advantage for their organisations.
Major(s)/Minors(s): Management. Marketing
Usual Semester of offer: Semester 2
Other Information
Area(s) of Study: Management |
Number of Units: 12 |
Prerequisite: (BUS104) or (MGT101) or (BUS105) or ( (MKG101) + 1 advanced course from either Marketing, Management or Human Resource Management ) |
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