Public Relations: Community and Media Liaison
CMN 250
(Offering: 2003)
Description
The appreciation of public relations writing, and how it can be developed and organised, is essential for any business manager, professional writer and communication practitioner. This course examines different writing requirements including speechwriting, house publications, media releases, briefs, and introduces important writing, planning and coordination skills essential to public relations strategies. It further develops practical skills in writing and client liaison, and offers a theoretical understanding of those responsibilities.
Major(s)/Minors(s): Communication Studies, Public Relations
Usual Semester of offer: Semester 1
Other Information
Area(s) of Study: Communication Studies |
Number of Units: 12 |
Prerequisite: COR109 plus any 3 introductory level courses |
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