Public Relations: Functions, Festivals and Celebrations
CMN 212 (Offering: 2003)

Description

The course deals with the public relations aspects of event management. The first half of the course covers the types of events encountered in the marketplace and the tools relevant to the public relations aspects of their management. Topics include client liaison, audience analysis, creative theming, budgeting, developing proposals, and publicity. In the second half of the course, the tools presented at the beginning of the semester are applied to case studies to illustrate event management. Product launches, displays, fashion/retail events, hospitality and tourism, festivals, and fundraising events are covered, together with crisis management, de-briefing and results management.

Major(s)/Minors(s): Communication Studies, Public Relations, Creative Writing (major only)

Usual Semester of offer: Semester 1

Other Information

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