Applied Research Methods
BUS 101
(Offering: 2003)
Description
This course aims to introduce students to business research methods as a foundational part of their business education. It covers elements of the research process including problem definition, literature review, hypothesis development, types of research design and data collection methods; sampling strategies; statistical data analysis and interpretation; qualitative research approaches; ethical issues in research; and the reporting of research results. Statistical analysis is also carried out using SPSS software.
Major(s)/Minors(s): Foundation
Usual Semester of offer: Semester 2
Other Information
Area(s) of Study: General Business |
Number of Units: 12 |
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